Christy Earl Dastoor
In marketing and communications for the last two decades, Christy’s experience focuses on account management, brand messaging and rollout, strategy, media and publications. She has worked on the agency and corporate sides of business, as well as in academia and education.
As Director of Communications at The Hockaday School, she oversaw advertising, crisis management, marketing, print and digital communications, public relations, social media and strategic communications. Previous to Hockaday, she served as Associate Director of Communications for the Cox School of Business at Southern Methodist University, where she managed publications and media relations.
Her corporate experience includes working for the nation’s largest HOA management company as Senior Director of Communications. She also launched national program initiatives and oversaw media relations for Half Price Books.
Since 2013, Christy has worked with companies and independent schools as a communications consultant. She collaborated with committee members from the Catholic Diocese of Dallas to develop Reach for the Future: A Blueprint for Success, the Diocese’s publication outlining its long-range strategic plan for its elementary schools. She also worked with The Shelton School and Academic Partnerships to produce admission brochures, and development and web copy.
She began her career with Temerlin McClain Public Relations, focused on consumer brands, including American Airlines, Collin Street Bakery, Dallas 2012 Olympic Bid, Mills Corporation, Host Marriott Services, Laura's Lean Beef and Marriott Senior Living Services.
Some of her most memorable experiences include escorting media on American Airlines Wish Flight, launching a public relations campaign for the opening of Half Price Books 50,000 square-foot flagship store, producing an online magazine and digital media campaigns for Associa, and working for the 1,081 bright girls of The Hockaday School.
Christy earned a bachelor’s from Baylor University and a master’s from University of North Texas.